Our Team
Pure Cinnamon® is a combination of a few experts who have excelled in their fields of cinnamon production / engineering, international finance and marketing.
Muditha
Jayatilaka
Chairman / Director
An Engineer by profession, Muditha possesses extensive experience in Biomedical Engineering, electronics, safety standards and technology applications.
He led healthcare technology management for three decades in Sri Lanka, acting as the Deputy Director General of the Department of Health and as the Director of Bio Medical Engineering Services Unit of the Ministry of Health of Sri Lanka, prior to his retirement. At present, he also acts as a national and international consultant in healthcare technology management for governments and international agencies, including the World Health Organization.
He brings in his extensive engineering expertise to his family tradition of cinnamon industry to introduce revolutionary processing techniques, to improve and apply international best practices in quality and standards, and to acquire intellectual property rights for such commercial purposes, while ensuring wider cinnamon community participation to benefit from such practices. He has introduced several unique cinnamon products to the industry because of investments in research, development and technology acquisition.
He holds a B.Sc in Mechanical Engineering from the University of Peradeniya, Sri Lanka and a Post Graduate Diploma in Medical Electronics form the St. Bartholomews Hospital Medical College, University of London, U.K. He also is a Corporate Member of the Institute of Healthcare Engineering and Estate Management, U.K and holds I.Eng (U.K) and MIHEEM (U.K) qualifications.
Jagath
Peththawadu
Director
Jagath possesses 20 years of international experience in development finance and project management of large road, expressway, seaport, airport, energy and water supply infrastructure projects in Sri Lanka, Maldives, Bangladesh, Nepal, Bhutan, Georgia, Armenia, Azerbaijan, Papua New Guinea, Fiji and other Pacific Islands.
He has worked at the Southern Development Authority of Sri Lanka, Mitsubishi Corporation, Japan Bank for International Cooperation (JBIC) and is presently employed at a large Asia based international bank, where he has worked in Sri Lanka, Papua New Guinea, Philippines, Georgia and Fiji.
He holds a B.A. (Cum Laude) degree in International Business and Economics from Sophia University, Tokyo, Japan and an M.Sc degree in Economics from the London School of Economics, United Kingdom.
He also acts as the sole director / shareholder of Ce-Ko Developments (Pvt) Ltd and director of Latam Gateway S.A.C. (Peru).
Charaka Rajanayake
Director
An expert in advertising, brand development, marketing, and creation of digital platforms, Charaka possesses 20 years of experience in his chosen field.
He has worked as Manager Creative for Cargills (Ceylon) (Pvt) Ltd, KFC Kentucky Fried Chicken - Sri Lanka, Courts (Fiji) Ltd and Gem Fiji Ltd. He gained his initial advertising skills at Maura Advertising & Printing Industries, AD Watch (Pvt) Ltd and at the Sri Lanka Sri Lanka Environmental Journalism Forum. He also functioned both as a Lecturer and Manager Creative at the Fiji National University. He has won Kelaniya University Sri Lanka Best Short Film Award in 2011 and Creative Excellence Award at the Fiji Kula Film Festival in 2012.
He holds B.A. degree in Visual Arts & Design from the University of Kelaniya and a Post Graduate Diploma in Sales and Marketing from the Westford University College, U.K. In addition, he also possesses other qualifications in Business Administration, Multimedia Development, Mass Communication, Environmental Journalism, Computer Studies and Visual and Graphic Design.
He also acts as the founder and Managing Director of C&C Solutions (Pvt) Ltd, Fiji.