Pure Cinnamon® is the brand name of Pure Cinnamon Exports (Pvt) Ltd.

Pure Cinnamon® aims to;

1. Exclusively promote export of Cinnamomum Zeylanicum, also known as Ceylon Cinnamon or True Cinnamon products from Sri Lanka without blending them with other Cassia varieties of i) Cinnamomum Cassia, commonly known as Cassia or Chinese Cinnamon), ii) Cinnamomum Burmannii (Indonesian Cassia) and iii) Cinnamomum Loureiroi (Vietnamese Cassia);

2. Be among the most innovative Cinnamon Zeylanicum exporters in Sri Lanka, while investing in research, development and acquisition of related intellectual property rights;

3. Increase value addition encompassing the entire supply chain from plantation ownership, processing, product differentiation, packaging to shipping;

4. Adhere to strict quality and food safety practices while complying to international standards;

5. Form mutually beneficial partnerships with businesses and consumers based on trust, adherence to strict quality compliance and customer satisfaction;

6. Conduct training and improve income levels and living standards of the cinnamon growing community in Sri Lanka.